MARKETING EFFICIENCY OF SEAWEED IN SABU RAIJUA REGENCY

(CASE STUDY RAIJUA DISTRICT)

Abstract

One of the agricultural products of Sabu Raijua Regency ships to the outside of the island is seaweed, but because middlemen set the selling price, it is never fixed at the farm level. This study aimed to determine the following: 1) the channels through which seaweed is marketed; 2) the marketing functions that farmers and marketing institutions play in the industry; 3) the marketing margin on each seaweed marketing institution; and 4) the efficiency of the seaweed marketing system in Sabu Raijua Regency. Data collection was carried out through a survey method. The method for determining respondents was carried out in a stratified random sampling. Data analysis methods were carried out qualitatively and quantitatively. The results of the research showed 1) the seaweed marketing channel was Farmers → Middlemen → Inter-Island Traders → Wholesaler in Macassar → Industrial Consumer; 2) The function of seaweed marketing at the Farmer level was exchange function (sale), at the Middleman level, exchange functions (purchase, sale), physical functions ((weighing, packaging, transportation); facility function (risk bearing), at the Inter-Island Trader level, exchange functions (purchase and sale), physical functions (weighing, packaging, transportation, storage, sorting), and facility functions (risk bearing and retribution), at the Wholesaler level, exchange functions (purchase and sale), physical functions (weighing, transportation, packaging, sorting), and facility functions (risk bearing and retribution); at the Consumer level, there was only the exchange function (purchase); Seaweed marketing margin was IDR 4,500 kg-1 ; 4) Sabu Raijua Regency's seaweed marketing was not yet efficient.