Pelatihan Kewirausahaan dan Strategi Pemasaran Produk Hasil Kerajinan Kelompok PKK pada Desa Wisata Sungai Kupah Kabupaten Kubu Raya

  • Melati Pramudita Lestari Politeknik Negeri Pontianak
  • Agus Widodo
  • Anik Cahyowati
  • Desty Wana
  • Fiorintari Fiorintari
  • Merry Triani
  • Murti Puspita Rukmi
  • Susan Andriana
  • Arindya Sari
  • Yohanes Adi Nugroho
DOI: https://doi.org/10.31573/jk.v3i2.571
Keywords: Training and Empowerment, Tourism Village Potential, Entrepreneurship, Independent Village, Sungai Kupah Village

Abstract

The purpose of implementing this community service is to provide training and empower the community regarding the importance of entrepreneurial management and marketing strategies for the products of the PKK group's work in the Sungai Kupah tourist village. This community service activity is carried out by providing material on entrepreneurship and providing an understanding that the community can market handicraft products and make their living environment a tourist destination. The results of this activity the participants were able and able to market handicraft products by utilizing existing digital marketing and were able to describe what potentials existed in Sungai Kupah Tourism Village, Kubu Raya Regency.

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Published
2023-07-28
How to Cite
Lestari, M., Widodo, A., Cahyowati, A., Wana, D., Fiorintari, F., Triani, M., Rukmi, M., Andriana, S., Sari, A., & Nugroho, Y. (2023). Pelatihan Kewirausahaan dan Strategi Pemasaran Produk Hasil Kerajinan Kelompok PKK pada Desa Wisata Sungai Kupah Kabupaten Kubu Raya. Kapuas, 3(2), 81-86. https://doi.org/https://doi.org/10.31573/jk.v3i2.571
Issue
Vol 3 No 2 (2023): Kapuas : Jurnal Publikasi Pengabdian Pada Masyarakat
Section
Articles
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